Russia is the first country to join the TUT holding alliance.

Earlier, «Tequila Team Russia» was acquired by its friends and investors from Britain. Over the course of a year, the decision was made to change the format and merge several countries, which had previously opened both Belarus, Thailand, Turkey, China, and the UAE on the Russian side, and Spain, Britain, Germany, and France on the British side.

The United States and Mexico later joined. All adopted a unified concept to convey a sense of community and shared spirit. Many countries retained their existing social media platforms but also launched new ones in the TUT style.